How to write a letter of introduction for your business

If you can, refer to a previous meeting or mutual acquaintance.

Close your letter by indicating your confidence that the meeting would be a positive experience for both individuals, by reaffirming your hope that they can meet, by restating your esteem for the individual, etc.

Amidst all the junk mail, a personally worded letter with an original signature on good stationery can make a great impression.

Describe the new products or services you are offering. If you are making a special promotional offer or having a special sale on the new products or services, include information about it.

Edit and proofread. Step 6 Proofread the introductory letter. When appropriate, name the service or product you offer.