Positioning of cadbury brand

In December it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries. The wartime rationing of chocolate ended inand normal production resumed.

As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz.

brand equity of cadbury

Within Cadbury organization we can find a democratic structure, because cadbury tends to be found in a situation where it is felt to be important for all members of the organization to understand what they are doing, where decisions require individual initiative, and where members of the staff need to work as a team.

Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice". Companies need to determine what position their products already occupy in the consumers mind and relative to other products: only than they can act to reinforce or change that position.

Chocolates manufacturing in India started in 4! Such a selling proposition gives consumer a compelling reason why they should buy a particular product.

cadbury brand image

In that sense we can say that Cadburys organizational structure is Neo classically designed. Between and jobs were affected by this change.

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Cadbury’s operations in India.